Selling Social Media to Millennials Y.2 and Gen X

How do you capture the attention of Gen Z?

They are the major demographic with cash to spend, they’re loyal, and if you want to keep your business going past baby boomers, Gen X isn’t going to carry you. You need to reinvent how you think about marketing to catch up 3 generations and put your product in the digital realm.

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The Upside of Stress  

The Upside of Stress 

Stress can induce OCD tendencies, but instead of fuelling the fire with (yet more) stress, embrace the overzealous attention to detail and de-clutter your life - AKA bathroom cupboard, instagram feed, and message log.

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Why you should't travel in your 20s

Of course you learn things when you travel, you learn important things – this isn’t to say that travel is irrelevant, or that travel doesn’t present opportunities to learn about yourself, other people, and change your perspective of the world.. But what is that perspective if you don’t first have a context? How can you open your mind to alternative opinions and views if you don’t first have your own? To challenge your ideas is essential, to challenge your ideas you must have ideas to challenges.. These are the ideas you discover and form in your 20s.

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Instagram trends: Why you don't want to exceed 5000 followers

While the growth of ones Instagram signals marketing-success; accomplishing the highly-sought after connection to a market that was once micro and in turn opening the non-intrusive door into the lives, minds and purchasing power -  the flip side is the loss of the intimacy where it all began. 

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The art of shutting up and listening

If you’re lucky, your story will be interrupted by the "yes yes", of 'agreement'... The polite way of saying they've already considered your thoughts, experienced that cafe, or know those people. Allow yourself to be comforted by the fact you're in dress-code, albeit a little late to the party. 

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Millennial love

In 2014 the Huffington Post did a feature on everything Millennials were doing that was wrong; From being over-educated to under-employed, to too self-entitled, it was a revieww highlighting poor life choices. Now we’re in 2017 & Millenneals, those of us in the 26-35 age-bracket, are leading the way in, well, life. 

 

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Is chocolate causing your dysphoria?

1 cup of dry, unsweetened cocoa powder contains 198 milligrams of caffeine, or 12 grams per tablespoon. It’s not a lot but for those with caffeine sensitivity, the effects can compound. 

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Why you feel more tired after your latte

Mood elevation and feel-good vibes comes from an instant boosts of dopamine, the extended use depletes serotonin, while in the intestines it is an appetite suppressant- convenient while you need to meet a deadline, however inhibits producing new neurotransmitters, thereby compounding the dopamine/serotonin inbalance. 

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The breakdown of your instagram clique 

10% international businesses that didn't realize you meant Melbourne Australia, not Melbourne, Quebec, Canada. But you appreciate their support and you've become quite chummy

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